Where your ticket money actually goes
- pricing
- trust
When someone buys a ₹500 ticket to your event, a simple question hides a lot of industry behaviour: where does that ₹500 actually go, and when?
On most platforms, the honest answer is “to us, for a while, minus a cut.” Let’s pull that apart, because the details decide how much of your own event’s money you actually keep.
Float: the money you earned but can’t touch
“Float” is the gap between when your attendee pays and when you get the money. On a lot of platforms, ticket sales land in their account first. They hold the balance — sometimes until days after the event — then pay you out on their schedule.
For a big company that’s a feature. For a community organiser paying a venue deposit next week, it’s a cash-flow problem you didn’t sign up for.
TicketingSailor has zero float. Payments settle directly into your own Razorpay account at the moment of purchase. We’re never holding your money, because it never touches us.
The percentage tax on doing well
The second slice is the fee. Most platforms take a percentage of every ticket. It sounds small until you notice what it’s tied to: your success. Price your event higher because it’s genuinely worth more, and the platform’s cut grows for doing exactly the same work.
A flat fee breaks that link. We charge one fixed amount per ticket — a ₹200 meetup pass and a ₹5,000 workshop seat cost the same to sell.
| Ticket price | 5% platform cut | Flat ₹15/ticket | You keep (flat) |
|---|---|---|---|
| ₹200 | ₹10 | ₹15 | ₹185 |
| ₹1,000 | ₹50 | ₹15 | ₹985 |
| ₹5,000 | ₹250 | ₹15 | ₹4,985 |
At low prices the two are close. The moment your event is worth real money, the percentage model quietly starts costing you the most.
“So how do you make money?”
Fair question — and the answer is the whole point. We charge that transparent flat fee per ticket, shown to you before you publish. That’s it. We don’t invest your float, we don’t scale with your ticket price, and we don’t touch the money your community pays you.
And if your event is free? So are we. Registration and door check-in for free events cost nothing, because there’s no ticket revenue to share in the first place.
Your event’s money should behave like your event’s money: yours, in your account, from the first ticket.
What this means on the ground
- Predictable costs. You know your per-ticket fee up front, at any price.
- Real cash flow. Money is in your Razorpay as sales happen, not weeks later.
- Aligned incentives. We win when you sell tickets — not when you sell expensive ones.
None of this is a growth hack. It’s just what it looks like when the platform isn’t quietly a silent partner in your event’s revenue.